“Constantly think about how you could be doing things better.”
― Elon Musk
It was a deeply personal decision to become part of the climate action industry, leveraging my expertise in persuasion and marketing to consumers and industry decision makers.
Before this leap, I was part of the advertising & marketing industry - Of the 14 years that I was in the industry, I worked on many long-term brand partnerships in India: Dabur Group (3 years), British Airways (4 years), IBM (2 years), Microsoft (4 years), Taco Bell (2 years). I was part of the WPP group, in Ogilvy, for half my career so far.
My strengths are winning the buyer's psychology and persuasive marketing. My interest in climate action and planet restoration has been growing since the Paris Agreement in 2015.